Great American Insurance Group Joins Forces with Novacore’s Sports and Wellness Program to Deliver Specialized Fitness and Sports Coverage

This article was originally published on greatamericaninsurancegroup.com.

Cincinnati, OH, January 20, 2026 — Great American Insurance Group’s Specialty Human Services Division, a leader in insurance solutions for the human services sector, and Novacore, a specialty program administrator, are pleased to announce a collaboration to provide comprehensive insurance solutions for sports and wellness organizations nationwide.

The Sports & Wellness Program is designed to meet the unique needs of today’s active lifestyle businesses and offers protection for boutique gyms, health clubs, franchise fitness facilities and amateur sports organizations, including camps, leagues and college intramural teams. Coverage is available nationwide through independent insurance agents.

“Studios and wellness facilities are at the heart of healthy communities,” said Kevin Duke, Divisional President of Great American Specialty Human Services. “By working with Novacore, we’re able to offer coverage that addresses the specific risks and opportunities these businesses face, from group fitness to emerging activities like pickleball.”

Adam Blom, Vice President of Novacore’s Sports & Wellness Program, added, “Our collaboration with Specialty Human Services reflects a shared commitment to supporting the growth and resilience of the sports and wellness industry. We’re excited to help organizations and operators access the coverage and expertise they need to thrive.”

Novacore provides expert in-house underwriting and premier risk management services, ensuring comprehensive support and tailored protection while being backed by the AM Best rated “A+” (Superior) carrier strength of Great American Insurance Company. Inquiries about Novacore’s Sports & Wellness Insurance Program may be directed to Adam Blom at ahblom@novacore.com.