Saquon Barkley to star in new Nationwide commercial

This article was originally written by Jarrett Dunbar and posted on nationwide.com.

Columbus, OH, April 23, 2025 -- Saquon Barkley has joined a new team! The Philadelphia Eagles running back and 2024 NFL Offensive Player of the Year will appear in insurance and financial services powerhouse Nationwide’s “So Much More” advertising campaign.  

Barkley is featured alongside longtime Nationwide spokesperson and former NFL quarterback Peyton Manning in the company’s latest commercial, which will debut during the first round of the 2025 NFL Draft.   In the new spot, Peyton explains to viewers that just like Nationwide is so much more than just a great insurance company, Saquon is so much more than an All-Pro running back. He’s also a player who helps his teammates stay focused during pressure situations. 

 “It’s every running back’s dream to be on a great team with a great quarterback. I get both as part of my new partnership with Nationwide,” said Barkley. “To be able to work alongside Peyton Manning and Nationwide, a brand that truly cares about their customers and the community, is an honor!”  

“Saquon Barkley is one of the most well-known, well-liked and accomplished players in the NFL today,” said Ann Bair, Executive Vice President and Chief Marketing Officer for Nationwide. “As dynamic as he is on the field, he brings that same energy to positively impact his community. Saquon is a two-time nominee for the Walter Payton NFL Man of the Year Award, presented by Nationwide, and is a strong fit with our brand and core values. We’re thrilled to have him paired with Peyton in our latest ad campaign.” 

Nationwide’s “So Much More” advertising campaign showcases to customers that Nationwide is so much more than a great insurance company. It is one of America’s largest financial services companies, too.  Previous commercials include “Paintin’ Manning” and “Debatin’ Manning.”